Holiday Shopping Secret...

The day after Thanksgiving and the mall is full...you can't find a parking spot. People are scouring the paper for deals...and on-line vendors are working hard to capture their share of shoppers as well. Why all this frenzy and what lessons can we learn.

Look past the sales, past the advertisements, past all the hoopla and understand the fundamentals that could transform you career in sales.

The secret: People love to buy - most hate to be sold!

Yea...O.K. I've heard that so what's the big deal?

Think about your approach to your potential customers and ask yourself this question - am I meeting their desire to buy? There are only five true buying motives and all are based on an emotional response. There's a key here - emotional response.

The secret of holiday shopping is that sellers tap into the strong emotion of the holidays to garner substantial sales. Find the emotional trigger in your product and structure your approach to tap into that emotion and you'll create customers who want to buy.

Summary key points:

• Find the emotional benefit of your product
• Structure your prospecting to emphasize the emotional benefit the customer might satisfy
• Allow the customer the time to want to buy

Enjoy the holidays and observe those companies that have Soaring Sales Success and you'll see companies that know how to tap into the emotion of buying.

Happy Sales To You!