Baby Boomer Facts! Lessons for Marketing

Who's buying our products today? The average age for purchasers of our products is well over 50. Baby Boomers. In fact, we, as sellers, are them. We're selling to our peers for the most part. So here are some facts to consider:

• According to the U. S. Census Bureau there are over 78,000,000 people in this country who qualify as Baby Boomers
• They, the Baby Boomers, were born between 1946 and 1964
• Baby Boomers don't all act alike. Consider the following people would qualify as Baby Boomers - George W. Bush, Bill Clinton, Donald Trump and Cher.
• After studies have been completed, Baby Boomers typically are a bit more conservative in their voting patterns than Americans 60 and older.
• Baby Boomers will inherit the largest transfer of wealth this nation has ever seen

Since we as professionals in the sales arena are them...perhaps its time we observe our buying habits and expectations and adjust our sales practices accordingly.